Uniting, a Communications Group

BRAND POSITIONING & BRAND IDENTITY

My client needed to define the Brand identity platform (brand essence, brand values, positioning and value proposition) for a newly created group composed of 3 distinct agencies, with distinct values proposition and business models. I also supported them during the creative process phase to define the new group Brand Name with Synesia’s expert Beatrice Ferrari and coordinated with Studio Fond who use our brand platform to develop the new Visual Identity.